In business, or anything as a strategy in that matter, customer feedback goes a long way. Same goes for an Instagram page, likes are a different form of customer feedback. The more you have of them, the more value your page holds
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Likes on an Instagram page do matter, you cannot argue the studies of a proven method. However, there is a study for an Instagram likes to likes ratio that does affect user engagement on your page. The ratio is 10:1, out of 10 likes, 1 needs to like.