In business, or anything as a strategy in that matter, customer feedback goes a long way. Same goes for an Instagram page, likes are a different form of customer feedback. The more you have of them, the more value your page holds
The greatest way to start doing this, is to kick start your profile by buying Instagram likes.
Promoting a business on Instagram is tough, buying instagram likes simplifies the job. A brand's Instagram's page is the face of the company, make sure your posts are valued!
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Likes on an Instagram page do matter, you cannot argue the studies of a proven method. However, there is a study for an Instagram likes to likes ratio that does affect user engagement on your page. The ratio is 10:1, out of 10 likes, 1 needs to like.